Coaching is bespoke. Some people need one long session to prepare for an important meeting or interview. Others want to work with a coach over a period of time to help them take their businesses and careers up several levels. The fees are built around the desired results of the programme, the frequency of sessions and the length of total assignment. Our aim in setting coaching objectives is for the value of the potential gains from coaching to be at least ten times the cost. The best way to get a feel for the cost an indvidiaul assignment is to call 07900 185 548 for an exploratory, no-obligation conversation.

That depends on:

  • Diaries
  • Deadlines
  • Development opportunities

No. Not everyone is ready. I work best with people who are honest, open, motivated and have a sense of what they want. Clients need a level of courage in trying new things and tackling tricky issues. I often ask people during the coaching if they are getting what they want or if there is something more they would like. These reviews help us to change direction where needed. I have referred clients to other services if I feel they are more appropriate for their needs at the time.

It can feel a bit odd at first but very soon it settles to become normal and productive. I have not met some of my clients and have not met some of the people who have coached me and we have achieved some strong results. Some people prefer to have one face to face meeting during the assingment and that can be arranged wherever possible.

The focus of a lot of counselling is to look backwards, with the aim of achieving understanding. The focus of a lot of coaching is to look forward and with the aim of taking action.

A typical session will start with a review and may contain the following elements:

  • What was accomplished since the last session?
  • What are you learning?
  • What didn’t get done?
  • Tweak the past plans to make them work better
  • What should be on the agenda for this session?
  • Create plans to tackle new agenda items
  • Set up feedback mechanisms for new behaviours
  • Set goals for the coming week or month
  • You may be competing for air time. They may have their own concerns that they are eager to talk about.
  • They may give you advice you did not ask for and are not ready to hear.
  • They may not be interested but not feel able to tell you.
  • Confidentiality may be a concern.
  • No follow up or accoutability.
  • They may think everyone else should be like them instead of the best version of who they are.
  • They are not professionally trained in facilitating your own thinking.

Yes and it works very well.

The range is wide and include:

  • Gains in productivity
  • Better communication
  • Improved relations
  • Enhanced emotional intelligence
  • Promotability
  • Increased self belief
  • More confidence
  • More energy and appetite for life

This is where we coach the whole person, including those areas of most interest or challenge:

  • Relationships
  • Fitness
  • Finances
  • Intellectual stimulation
  • Contribution
  • Parenting skills
  • Hobbies
  • Career
  • Spirituality

It is aimed at the business owner who wants more profit in less time. A lot of business owners feel they are working too hard for the rewards they are getting, while their personal life is suffering. Here are some ways they can improve:

  • Create a compelling vision
  • Use their strengths more, delegate their weaknesses
  • Raise the producitivity of their staff by 10% or more
  • Spend less time on staff issues
  • Identify and reduce bottlenecks
  • Improve communication
  • Make hard decisions easier and faster
  • Raise the level of optimism in the business
  • Balance the focus on the big picture with detail

A good question since it costs both money and time. The answer depends on the objectives for the coaching. Most of our clients want to make significant changes in their behaviour and lives that they will continue to use for decades. Our aim is always to set objectives that are at least 10 times greater than the cost. Please click on the testimonial pages for examples.

We look for evidence of results. This can be numerical (sales visits arranged, turnover etc) or soliciting feedback from colleagues, such as the one below:

“Bill, Peter asked me to respond re his response to coaching. I can say unequivocally that Peter is a different man to work with. Very positive, very can do, very willing and appears to have a much more competitive and optimistic outlook on life. Trust this helps. Thank you for having such an impact”.


          ~ President Europe, GSK 

This is an important and difficult question. There are so many variables that emerge over the period of a coaching assignment that it is hard to isolate the contribution of the coaching. Some things are just hard to reduce to numbers even though we may be convinced by our own personal experience. For example, most people would agree that the emotion of love is a very good thing even though we can’t point to a convincing ROI for it.


Having said that, here are some illustrations that shed some light on the area:


  • Anup Chip, a VP at GlaxoSmithKline, moved from a staff position with zero staff to being responsible for over a dozen countries with over 800 staff. He credits the coaching as invaluable in his growth.
  • Mark Wilson, an IFA based in Surrey, reckoned that after a year of coaching his income had more than doubled and his working hours reduced by a third. The market and competition had not changed. The only change he was aware of was that he was being coached.
  • One executive increased profits by over £5 million for his division. He is convinced that without the benefit of coaching somewhere between 10% and 50% of that gain could have been lost. Talk to Bill Ford on 07900 185 548 if you would like to know more.

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